The classic self-help book by the famous entrepreneur and evangelist, one Dale Carnegie, was written many, many years ago. Those that dismissed his wise words of advice never went any further than a regular nine to five job. And that’s only if they were one of the fortunate ones. Try finding any job during the Great Depression or any economic slump or financial crisis. Rumor has it (at the time of publishing this post) that another one is around the corner. The crazy advice is being given by a few devious fund administrators to live like there is no tomorrow.
History has proven over and over again that this is one of the worst things that anyone can do. Nor is it a good idea to place all eggs in one basket. Speaking of which, it is not entirely ideal to limit yourself to just one social media network these days. Financial crisis or no financial crisis, all those who have broadened their horizons by now should do just fine. Fair enough that if a great crash should come, they will at least still have a roof over their heads. Now, if you were on Facebook since well before the last financial crisis, you should no longer be thinking about joining another affiliation.
In fact, you should be doing it now. You should be signing up for an Instagram account while still reading this very post. Later on, while you soak in what is being said here, you can start working on your profile page. And while you are being as honest as possible, something Carnegie will have advised, you can get likes for Instagram. But to maintain your integrity and give your future followers the impression that you have the potential to be a successful entrepreneur with core ethical values, you’ll have to start posting.
It is recommended that, on the average, you’ll be sending out one post a day. You could be sending out a post every other day. Or you could be posting four times a day. But this posting schedule has to be relevant to the kind of business you are promoting. Anyway, the famous book alluded to earlier was all about influencing people in the right way. The stress was placed on the things you needed to do to get people to like you. The modus operandi was that if people liked you, they would be more than happy to come on over and do business with you.
Today, the business and sales principle is still very much the same. Instagram being focused on visual interpretations; it is essential that you put stock in how you project yourself to the world. Dress casually but neatly. Groom yourself well. And always endeavor to smile. Make it a genuine smile. Not a Cheshire cat smile. Nor even the poker face. People are that good at perception. They will be able to smell a rat from a mile off.