Social media is taking the lead when it comes to selling products online. Every day, businesses are looking for new ways to market and sell their products online.
Businesses can easily get more people to buy their products through social media if they make several adjustments to their social commerce efforts. There are various ways that businesses can leverage social media to get more sales. Here are some of the things that businesses that sell more products through social media do.
Discovering the platform that customers use most
Doing adequate research to identify the platforms that potential buyers of your services or products love to use most is an important initial step for a successful social commerce strategy. Although an active presence on all main social platforms is of course the goal, all sites do not attract the same demographics. For example, Instagram and Twitter are particularly popular with Millennials and Generation Z.
Conducting an audit to find out where buyers talk most about their industry, brand, competitors, and services/products should also be considered. Businesses can easily tell where the discussions are if they focus on monitoring conversions.
After pinpointing the platforms that are likely to return the largest rewards for the effort, build up an initial presence by enlisting the help of your current contacts (friends and neighbors too!) to follow and like the targeted social sites. Buying real likes and followers to increase Instagram followers, Facebook likes, etc. is also an effective way to improve visibility and attract buyers. Higher numbers of followers and likes, within reason, increase the credibility of the services or goods being sold.
Businesses shouldn’t forget the importance of using customer conversations and reviews to improve sales. In fact, they should always encourage their customers to give more feedback regarding their experience with the company’s products or services.
Research shows that most U.S. adult consumers read online product reviews before making a purchase. Hence, every business should strive to ensure they get good reviews in order to increase their chances of selling more products online. But that doesn’t mean it is that easy – there will be some ups and downs, but consistency and quality service/products will definitely attract more customers.
Using CTAs to guide buyers
Site simplicity and speed is crucial for mobile users, but so is clearly explaining the products or services and how visitors can buy them. Incorporating effective calls to action (CTA) to “learn more” and “buy here” that are not buried in lengthy content is a simple way to guide visitors to close a sale.
Some social platforms provide CTA options that are definitely worth using. Instagram, for one, allows businesses to choose from eight CTAs for video and photo ads such as Shop Now, Learn More, Contact Us, Book Now, Apply Now, and others.
Small businesses marketing on Instagram or other social platforms should use CTAs to increase followers and guide them through the purchasing process.